If anyone doubts the power of the example--in a public speech or in conversation--take a look at this ad. As an aside, some years ago while I was teaching persuasion, I had students write an analysis of an advertisement. In this class I decided that I would also do all the assignments I asked the students to do--it takes a lot of time; much more time than you anticipate, btw--and I analyzed a similar ad on the horrendous treatment of the calf and haven't eaten veal since.
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