11.19.2009
Nonverbal Communication: Scent
Here's a brief article on a soon-to-be-published article on scent and memory. In this study students examined scented and unscented pencils and a ten-point list of the pencil's attributes (i.e., its selling points). The study found that students better remembered (after 2 weeks) more of the attributes of the pencil when it was scented (3.27 out of the 10) than when it was unscented (.87 out of 10). The researcher, Aradhna Krishna of the University of Michigan, concludes: "What we're saying is, it's not just the smell that people remember. It's other things associated with the smell: the brand name, or the shape of the product's box."
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3 comments:
Communication, one of the basic needs of human existence, can be defined as the transfer or exchange of information between entities. Sense deprivation experiments have proved beyond doubt that a person cut off from communication of any sort begins to go mad fast.
Well...my mother has been without smell and taste for 20 years this December. She's mostly okay. She may of course just be an exception.
You always remember a potent smell, good or bad. If someones home smells like baking cookies, you will be likely to not only remember it better but it will invoke good feelings as well.
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