12.08.2008

The Nonverbal Message of RED

Consider adding this to the discussion of color communication:

A recent study published in the November 2008 issue of Journal of Personality and Social Psychology 95—(available online at http://psycnet.apa.org), by Andrew Elliot and Daniela Niesta finds that men view women as more desirable and more attractive when they’re wearing red than other colors. This attraction of red seems to operate below the level of conscious awareness and doesn’t seem to influence women’s attraction to men or to other women.