Change and Audience Analysis

The Change Report has some interesting implications for our discussions of audience analysis. I’m not sure I’ve seen any public speaking textbook that talks about geographical differences. For example, Northeasterners have a greater fear of death of a family member than do those from other areas of the country. Not surprisingly, Southerners are more likely to fear a hurricane or similar natural disaster than are those in other parts of the country. Southerners also worry more about the deterioration of personal finances than do Westerners. These types of survey findings, it seems to me, have interesting implications for selecting a topic, for gaining attention, for motivational appeals, and lots more.