How to Make Body Odor Smell Pleasant, in a Word

Here's an interesting study on the influence of labels on smell perception. It would work well with the discussion of smell (in Messages, 134-135, in TICB, 205-206) or with the discussion of intensional orientation (in Messages, 107, in TICB, 155-158).
How to Make Body Odor Smell Pleasant, in a Word