Here is a good example of what you don't say speaking louder than what you do say. A perfect classroom example:
http://www.msnbc.com/am-joy/watch/florida-governor-desantis-backtracks-after-omitting-lgbtq-reference-in-a-proclamation-on-shooting-at-the-pulse-gay-nightclub-62015045885
http://www.msnbc.com/am-joy/watch/florida-governor-desantis-backtracks-after-omitting-lgbtq-reference-in-a-proclamation-on-shooting-at-the-pulse-gay-nightclub-62015045885