This exercise is designed to help
explain the concept of politeness in terms of positive and negative face (Brown & Levinson, 1987; Cupach &
Metts, 1994; Goffman, 1967; Goldsmith, 2007; Holmes 1995; Metts & Cupach,
2008).
To
Know
In Brown and Levinson’s (1987)
theory of politeness, based in part on Goffman’s (1967) concept of face, we all
have basically two needs: (1) the need to maintain positive face and (2) the
need to maintain negative face. Positive face refers
to the desire to be
viewed positively by others, to be thought of favorably, to be held in high
esteem. Negative face refers to the desire to be autonomous, to
have the right to do as you wish, to not be imposed upon.
Politeness
in interpersonal communication, then, refers to behavior that allows others to
maintain both positive and negative face; and impoliteness refers to behaviors
that attack either positive face (for example, you criticize someone) or
negative face (for example, you make demands on someone).
To
help another person maintain positive
face, you speak respectfully to and about the person, you give the person your
full attention, you say “excuse me” when appropriate. In short you treat the
person as you would want to be treated. In this way you allow the person to
maintain positive face through what is called positive politeness. You attack
the person’s positive face when you speak disrespectfully about the person,
ignore the person or the person’s comments, and fail to use the appropriate
expressions of politeness, such as “Thank you” and “Please.” It is attacks on
positive face—sometimes called FTAs for Face Threatening Acts—that the term dissing is meant to capture. Made popular in
the 1980s in rap music, the term refers to a form of impoliteness in which you
criticize, act rudely, insult, put down, offend, or disrespect another person,
verbally and/or nonverbally. It attacks a person’s positive face needs, the
need to be approved of, to be respected.
To help another person
maintain negative face, you respect the person’s right to be autonomous and
so you request, rather than demand, that they do something; you say, “Would you
mind opening a window” rather than “Open that window!” You might also give the
person an “out” when making a request, allowing the person to reject your
request if that is what the person wants. And so you say, “If this is a bad
time, please tell me, but I’m really strapped and could use a loan of $100”
rather than “You have to lend me $100.” If you want a recommendation, you might
say, “Would it be possible for you to write me a recommendation for graduate
school?” rather than “You have to write me a recommendation for graduate
school.” In this way you enable the person to maintain negative face through
what is called negative politeness.
To
Do
Indicate how each of the following
examples is impolite in terms of attacking positive and/or negative face by
filling in as many boxes as you can in no more than 10 minutes.
Behaviors
|
Violation of Positive Face Needs
|
Violation of Negative Face Needs
|
1. Failure
to return the eye brow flash.
|
|
|
2. Not
indicating liking or +1 for a friend’s post.
|
|
|
3. Criticizing
another’s religious beliefs.
|
|
|
4. Texting
during dinner with a romantic partner.
|
|
|
5. Cat
calls.
|
|
|
6. Asking
for a favor.
|
|
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7. Interruptions
which take over the speaker’s turn.
|
|
|
8. Walking
into another’s office without knocking.
|
|
|
9. Not
using normally expected honorifics such as Dr., Professor, General, or
Officer.
|
|
|
10. Accusing
someone of some misdeed.
|
|
|
To
Discuss
After all have completed this exercise,
discussion might center on such issues as these:
1. Under
what circumstances can each of these behaviors become less impolite?
2. Do
you notice a gender difference in the use of these behaviors? If so, in what
specific ways?
3. What
are some other examples of behaviors that violate our face needs?
To
Read [References]
1.
Brown, P., & Levinson, S. C. (1987). Politeness: Some
universals of language usage. Cambridge: Cambridge University
Press.
2.
Cupach, W. R., & Metts, S. (1994). Facework. Thousand Oaks, CA: Sage.
3.
Goffman, E. (1967). Interaction ritual: Essays on
face-to-face behavior. New York, NY: Pantheon.
4.
Goldsmith, D. J. (2007). Brown and Levinson’s
politeness theory. In Explaining communication: Contemporary theories and exemplars
(pp. 219–236), B. B. Whaley & W. Samter (eds.). Mahwah, NJ: Erlbaum.
5.
Holmes, J. (1995). Women, men and politeness.
New York, NY: Longman.
6.
Metts, S., & Cupach, W. R. (2008). Face
theory. In Engaging
theories in interpersonal communication: Multiple perspectives
(pp. 203–214), L. A. Baxter & D. O. Braithwaite (eds.). Thousand Oaks, CA:
Sage.