Satisficing: A note on making choices

In our communication textbooks, we’re beginning to talk more and more about communication as a process of making choices. An interesting concept in this connection is satisficing. [What follows is a very preliminary attempt to begin an integration of this concept into communication generally.] All communication involves making choices—what we say or don’t say, who we talk to and who we avoid, how we dress to convey the desired image, and of course choices in our relationships—with whom we form friendships or romantic relationships. Of course, we never have all the information we’d need to make the very best choice. And even if that information were available, it would take a great deal of time and energy to locate and digest it. After all, how much time do you want to spend researching the best television before buying one?  So what do we do when we need to make a choice, or solve a problem, or reach a decision?