Communication Strategies: How to avoid ageist talk

Although used mainly to refer to prejudice against older people, the word ageism can also refer to prejudice against other age groups. For example, if you describe all teenagers as selfish and undependable, you’re discriminating against a group purely because of their age, and thus are ageist in your statements. Individual ageism is seen in the general disrespect many show toward older people and in negative stereotypes about older people. Institutional ageism is seen in mandatory retirement laws and age restrictions in certain occupations (as opposed to requirements based on demonstrated competence). In less obvious forms, ageism is seen in the media’s portrayal of old people as incompetent, complaining, and, perhaps most clearly evidenced in both television and films, without romantic feelings or sexual desires. Rarely, for example, does a TV show or film show older people working productively, being cooperative and pleasant, and engaging in romantic and sexual relationships. An excellent and welcomed exception is the gay relationship between Saul Holden (Ron Rifkin) and Jonathan Byrold (Richard Chamberlain) on Brothers and Sisters.